Chris Peterson, Co-Founder

Chris Smaller

Chris Peterson is a 25-year veteran of performance marketing spanning broadcast, digital, and other media. He founded and sold two marketing service agencies focused on performance and has worked with thousands of companies in a wide variety of industries, including business to consumer and business to business. His client experience includes eBay, Microsoft, Vonage, IBM, Sprint, EA, WebMD, TiVo, and Symantec.

He was most recently a Managing Partner at R2C Group, Founder and CEO of Chautauqua Communications, CEO of Publicis Dialog/San Francisco, and Founder and CEO of FusionDM. He has been published in AdMap and other industry publications and has spoken at numerous industry events, including the DMA, NCDM, and other national association meetings.

Sara Moorthy, Co-Founder


Sara Moorthy is a 20-year veteran of performance marketing having worked in many of the worlds largest performance agencies. She worked in DraftWorldwide (Now FCBDraft), YR/Wunderman, McCann Relationship Marketing, and Publicis. Her clients have included Sony, Google, Sprint, Microsoft, Intuit, Seagate, Hewlett Packard, Adobe, Novell, AMD, and CDW. She’s also worked with General Motors, Cadillac, Nestle, NordicTrack, PacifiCare, Astra Merck, Investor’s Business Daily, Bermuda Board of Tourism, Diamond Club International, and Countrywide Financial.

She has won many awards for her past work, including an Addy from the American Advertising Federation, a “ONE Show” Interactive Award from the ONE Club which champions excellence in advertising and design, an NCDM Database Excellence Award, and several ECHO awards from the International Direct Marketing Association.

Richard Muller, Partner


Richard Muller has over twenty years experience providing organizations with strategic direction on marketing and CRM initiatives, often with the help of extensive data analysis. Richard has also managed several business units as a senior executive with Wunderman, one of the world’s largest relationship management agencies.

At Wunderman, he was responsible for a team of database developers, analysts and statisticians charged with uncovering insights for Fortune 1000 clients, and developing enterprise-wide programs for customer acquisition, retention and loyalty. Richard has also successfully started and sold a database marketing services provider and served on the Board of a large independent advertising agency.