Planning: Enabling Data-Driven Decisions

Ascentor Group delivers the services you need to enable a more data-driven marketing capability. We review customer financial models, current plans, media vehicles, processes, and results to help you improve agility and overall performance.


  • Financial modeling for customer value calculations
  • “Allowable” development for customer acquisition
  • Program and results review to identify efficiencies and opportunities for enabling data-driven decisions
  • Process review to improve agility and results
  • CRM strategy and planning
  • CRM optimization for increasing customer value